Search Engine Marketing

As Johnstowns leader in Search Engine Marketing and building web properties we understand that every dollar you spend matters. You may ask why we call our projects web properties. Similar to the real estate field we enable our customers to lease space where your customers like to shop, online. Today we are in a market where only the best survive which makes it imperative that your company is partnered with a leader.

We break down Search Engine Marketing (SEM) into 3 categories:

  • Pay Per Click (PPC) (Paid) – Pay per click marketing is a strategy which advertisers pay their host per amount of times their advertisement is clicked and a visitor is directed to the advertisers website. This ad can be a link, an image, or a combination of both. There is normally a cost per click which is the amount of money you agree to pay the advertiser. Many advertisers have different ways of determining the cost per click. Two of the most common ways are Flat Rate and Bid Based marketing.
    This strategy requires a through analysis of your market and your competitors so our company can develop a strategy outweigh the competition. Many search engine marketing companies will set up a simple PPC campaign and make adjustments a few times to get your account running smoothly. This will help you initially but with an ever changing market your campaign must be studied aggressively and modified to remain competitive. At Pappas Development Group Inc.  we treat your campaign just as aggressive as we would ours. We are always testing client campaigns and websites to ensure that we improve your performance and distancing yourself from competition.


    How it works you ask?
    Say we wanted to be number 1 for the search term “Website Design” which is a highly competitive keyword.  Step one is to do a search for “Website Design” and look at the top bid we will use $1 in this case. We would pay $1 dollar every time someone clicks our ad. Now if you were our competitor and wished to be number one for the keyword “Website Design” and outbid us your listing would move into the number 1 slot. The previous number one (our company)  would drop to number 2 and so on.

    PPC marketing is a great tool when coupled with Search Engine Optimization. Our company recommends a combination of both for many industries.

  • Maps – When buyers search on Google the top 10 most relevant businesses appear on Google map results. Our local maps optimization will help include your location in the top 10. We optimize to help you connect visitors searching by giving them the ability to find your business.

Statistics

When considering search engine marketing we wanted to provide you with a few statistics that we have found:

  • Google obtains over 7 billion searches per month.
  • Googles index of pages is the largest in the world.
  • Google controls over 60% of the US Search Market

Please check back as we add conent to this page regularly. As always we encourage you to call us today for a free consultation (800) 971-0878. We are here to answer any additional questions you may have!